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Apple’s flagship Shanghai store buzzes as iPhone 15 goes on sale

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Over a hundred customers queued inside Apple’s flagship store in the Chinese financial hub of Shanghai on Friday, waiting to pick up their iPhone 15 orders on the first day of in-store availability.

How Apple’s latest iPhone sells in China is under close scrutiny by fans and market watchers alike, after widening curbs on iPhone use by government staff and the release of a high-end rival from domestic manufacturer Huawei sparked concern about demand for the device in its third-largest market.

But the strength of pre-orders in the world’s second-largest economy, which began last Friday, has eased worries, with delivery times pushed into November and the premium iPhone 15 Pro and Pro Max selling out in just one minute on Alibaba’s Tmall e-commerce site.


People look at the newly launched iPhone 15 and other Apple products at a flagship store, on Sep. 22, 2023 in Beijing, China.
People look at the newly launched iPhone 15 and other Apple products at a flagship store, on Sep. 22, 2023 in Beijing, China.
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Customers inside an Apple store test the latest Iphone 15 in Beijing, China.
Customers inside an Apple store test the latest iPhone 15 in Beijing, China.
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Local media reported the queue at the store on Shanghai’s East Nanjing road shopping belt started forming at 5 a.m.

Among those at the store was social media influencer Zhang Ming, 25, who said she wanted to try out the iPhone 15 after being unsuccessful in pre-ordering online.

“I always like to look (at the new devices). When I buy Apple products I only look at the color. If I like the color I will buy it,” she said.


SYDNEY, AUSTRALIA - SEPTEMBER 22: Customers wait in line at the Australian release of the latest iPhone and Apple Watch models at the Apple Store on September 22, 2023 in Sydney, Australia. Apple launched its lineup of the latest iPhone 15 versions as well as other product upgrades such as the Apple Watch Series 9 and Apple Watch Ultra 2 feauturing new design, improved performance and new materials. (Photo by James D. Morgan/Getty Images) Apple iPhone 15 And Apple Watch Series 9 Launches In Australia
Customers wait in line for the release of the latest iPhone and Apple Watch models at the Apple Store on Sep 22, 2023 in Sydney, Australia.
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Clients raced in front of an Apple Store in Paris, with the company logo on the facade, on the store's release day.
Clients raced in front of an Apple Store in Paris, with the company logo on the facade, on the release day for the latest iPhone on Sep. 22, 2023.
AFP via Getty Images

A woman compares two of the newly launched iPhone 15 as she and others shop at a flagship store, on Sep. 22, 2023 in Beijing, China.
A woman compares two of the newly launched iPhone 15 as she and others shop at a flagship store, on Sep. 22, 2023 in Beijing, China.
Getty Images

The iPhone 15 includes a new titanium shell, a faster chip and improved video-game playing abilities. Apple also surprised by not raising prices, reflecting the global smartphone slump.

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