- foodpanda gathered insights from 11 markets in Asia-Pacific, overlaying all companies: food delivery, pandamart, foodpanda outlets, pandago, pick-up, pandapro, and panda adverts.
- The highest 5 common dishes and objects across APAC revealed: “Burger,” “Fruits and Greens,” and “Keys” rank first in food delivery, grocery delivery, and pandago service, respectively.
- foodpanda’s promoting companies achieved a outstanding ROAS of 14.22 instances for associate manufacturers, with Panda adverts rising associate campaigns’ Impressions by 32%.
foodpanda has compiled “Food Delivery and Retail Trends 2023” all through APAC, amassing information from all 11 markets, together with Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, the Philippines, Bangladesh, and CLM. The info explores shopper behaviors in food ordering, grocery purchasing, and on-demand delivery, highlighting the continuing development of the quick-commerce business, and providing advantages for companies and entrepreneurs in 2024.
Overview of foodpanda companies from 2021 to 2023
Between 2021 and 2023 within the APAC area, the common invoice dimension of food delivery service from foodpanda has elevated 30%. Equally, the common invoice dimension of quick-commerce companies like pandamart and foodpanda outlets has elevated by 50%. Moreover, Fridays and weekends see a ten% uptick in orders for each food and groceries in comparison with weekdays. Peak ordering instances happen on Sundays throughout lunch (11:00 AM – 12:00 PM) and dinner (6:00 PM – 7:00 PM).
foodpanda’s array of companies spans food and grocery delivery with pandamart and foodpanda outlets, in addition to on-demand delivery by way of Pandago. Moreover, non-delivery choices like pick-up and the pandapro subscription package deal can be found. Clients who use 2 or extra of foodpanda companies have doubled from 2020 to 2023.
Enjoyable Truth:
- foodpanda delivers 30 baggage of “chips” each minute.
- In Thailand, the best variety of foodpanda service customers is recorded on Sundays, adopted intently by Mondays.
High 5 Food and Well-liked Gadgets across APAC in 2023
- High 5 “Food” – Fried Rooster, Pasta, Noodles, and Pizza.
- High 5 “Groceries” – Fruits and Greens, Tea and Espresso, Eggs, Mineral Water, and Snacks.
- High 5 “Gadgets Delivered by way of Pandago” – Keys, Flowers, Skincare Merchandise, Contact Lenses, and Digital Gadgets.
- High 5 “Most Searched Food Gadgets” – Pizza (over 17 million instances), Burger, Cake, Drinks, and Sushi.
- High 5 “Most Searched Grocery Gadgets” – Milk (searched 1.8 million instances), Bread, Eggs, Ice Cream, and Noodles.
foodpanda Thailand additionally reveals its prime in 2023
- High 5 “Food” – Fried Rice, Pad Kra Pao, Hainanese Rooster Rice, Somtum with Salted Crab and Fermented Fish, and Pad See Ew (Thai Stir stir-fried noodles).
- High 5 “Drink” – Espresso, Inexperienced Tea, Thai Tea, Cocoa, and Bubble Tea.
- High 5 “Groceries” – Canned Prepared-to-Drink Espresso, Bottled Soda, Bottled Water, Fish Sauce, and Seasoning Powder.
Enjoyable Truth:
- Hong Kong prospects order greater than 10,000 bowls of rice noodles every day;
- Clients in Singapore and Malaysia order Fried Rooster 30% greater than every other within the APAC common.
- Durian is the most well-liked fruit amongst prospects in Singapore.
- pandapro’s subscribers have elevated by 14% from the earlier 12 months. Plus pandapro subscribers get pleasure from saving price 5x their subscription value.
Companions witness foodpanda’s evolution past a mere food delivery platform.
foodpanda, famend for its prowess in food and grocery delivery all through APAC, can also be acknowledged as a reliable promoting platform amongst companions. The platform affords Adtech options comparable to “restaurant adverts,” “q-commerce adverts,” and “panda adverts,” contributing to a Return on Promoting Spend (ROAS) of 14.22 for companions. It enhances Click on By way of Price (CTR) by 24% and will increase Impressions by 32%. In addition to, there are a number of options designed to empower associate companies to develop sustainably, together with:
- Ranking & Overview: Simply view and reply to buyer scores and critiques;
- Pandaclicks: Increase visibility by pinning eating places on the prime;
- Pandabox: Appeal to extra prospects with the in-app pop-up promotion characteristic;
- Dynamic Search Bar: Counsel eating places and their promotions within the search bar, rising gross sales.
All these are shopper insights within the food and grocery delivery and retail industries for 2023 from foodpanda within the Asia-Pacific area. This information is invaluable for companies to adapt, seize alternatives, and thrive in a quickly altering market. It highlights how foodpanda’s delivery platform supplies a wide range of advertising instruments to assist associate companies.
These insights embody shopper perception within the Food Delivery and Retail Trends 2023, sourced from foodpanda’s operations across the APAC. This information is indispensable for companies to regulate, capitalize on alternatives, and flourish in a swiftly evolving market. It underscores how foodpanda’s delivery platform affords an array of promoting instruments to bolster associate companies.
For additional info and updates, comply with foodpanda on Fb https://www.fb.com/FoodpandaThailand, go to the web site www.foodpanda.co.th, and try Instagram https://www.instagram.com/foodpandathailand.
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