From YouTube Stardom to Million Dollar Empire

Logan Paul is a 28-year-old American social media influencer, skilled wrestler, YouTuber, entrepreneur and actor.

He’s at the moment signed to WWE the place he competes on the SmackDown model and is the present WWE United States Champion.

Logan gained a following in 2013, posting sketches on Vine, and later transitioned to YouTube, the place he has over 23 million subscribers on his foremost channel and has ranked on the Forbes listing for the very best paid YouTube creators in 2017, 2018 and 2021.

As well as to his social media profession, he has additionally dabbled in performing, showing on Regulation & Order: Particular Victims Unit, Bizaardvark and starring within the film The Thinning.

Logan has additionally explored different avenues, together with releasing music and preventing in novice and professional boxing matches.

He made his skilled wrestling debut in WWE in April 2022 and has since battled Seth ‘Freakin’ Rollins and Roman Reigns, competed within the Cash within the Financial institution Ladder Match and gained the USA Title.

Background

Logan was born to Greg Paul and Pam Stepnick, who have been very younger once they had the YouTuber and his brother, Jake Paul.

Greg, born in October 1963, had a small enterprise when the brothers have been younger, whereas Pam Stepnick, born in July 1963, was knowledgeable nurse.

The couple divorced when the brothers have been younger, and their mom remarried and moved to Ohio.

Regardless of their dad and mom’ separation, they remained shut and supported their sons’ careers.

The Paul brothers went on to discover success on Vine, YouTube and ultimately skilled boxing, with their dad and mom taking part in a major function of their upbringing and success.

Web price

Logan has an estimated web price of $150 million.

That is due to his profitable profession with a number of income streams from YouTube advert income, social media sponsorships, enterprise ventures and his fight profession in boxing and WWE.

Logan has earned tens of millions from his YouTube channels, social media sponsorships, clothes line, and his Prime drink enterprise with KSI, which has been valued at up to $8.4 billion.

As well as, he has earned tens of millions from his fight profession, together with fights towards Floyd Mayweather and Dillon Danis and his wrestling profession with WWE, the place he at the moment holds the title of WWE United States Champion.

Prime Drink

Prime Drink is a beverage firm co-founded by Logan and KSI.

Launched in January 2022, it presents a spread of merchandise together with sports activities drinks, drink mixes and even power drinks.

The drink gained important hype due to the founders’ immense social media following.

With tens of tens of millions of subscribers mixed, their announcement and promotion on platforms like Instagram created a buzz, notably amongst youthful audiences.

This social media push was backed by sponsorships with mainstream sporting figures and groups, additional solidifying Prime’s presence.

Prime Hydration is available in numerous flavors like Strawberry Banana, Cherry Freeze and Lemonade for his or her core hydration drink line.

Additionally they supply a Hydration+ line with added electrolytes and a separate power drink class.

WWE deal

Paul has two key offers with WWE.

The primary is a efficiency contract. In April 2023, he signed a renewal deal after a profitable yr within the ring.

Whereas actual particulars are unknown, it’s reported to be a multi-year contract with appearances at main occasions like WrestleMania.

Some studies recommended a excessive wage, however others consider it’s possible decrease.

Regardless, it locations him among the many well-paid WWE stars.

The second deal is for Logan’s beverage model, Prime.

Prime turned the official hydration drink of WWE in a significant sponsorship deal.

This implies the Prime brand will likely be featured prominently at huge occasions and on merchandise.

The deal additionally consists of issues like athlete endorsements and retail promotions.

This partnership is an enormous win for each Prime and WWE, elevating model consciousness for each.

UFC deal

Logan’s Prime Hydration struck a significant take care of the UFC in early 2023 making the it the official sports activities drink of the whole UFC group.

This multi-year deal made Prime seen throughout all UFC occasions.

Their branding appeared throughout pay-per-views and battle nights, placing Prime entrance and middle for tens of millions of MMA followers.

There have been co-branded advertising campaigns with the UFC, content material creation that includes Logan, KSI and UFC fighters, and even a reputation change for the UFC octagon’s purple and blue corners – they turned the Prime Hydration Restoration Zones.

Moreover, Prime’s affiliation with the UFC prolonged past simply advertising.

They turned the presenting sponsor for UFC weigh-ins, a key pre-fight custom.

Moreover, they turned the first-ever presenting associate for the UFC Basis, the group’s charitable arm.

The deal additionally included a partnership with the UFC Efficiency Institutes, amenities devoted to coaching UFC athletes.

This UFC deal was an enormous win for Prime Hydration, a younger model with huge ambitions.

It leveraged the immense reputation of the UFC and its fighters to propel Prime into the highlight of the fight sports activities world.

Automobile assortment

Logan has a automotive assortment that caters to each his want for velocity and practicality.

His assortment began with a basic American muscle automotive, the Dodge Challenger SRT8, a strong machine with a head-turning design.

There are rumors he could have parted methods with this one in 2020, nevertheless it appears American muscle nonetheless holds a spot in his coronary heart.

For venturing off-road, Logan has a few attention-grabbing selections.

The 2021 Ford Bronco in his assortment combines fashionable design with basic off-road functionality.

Moreover, the Mercedes-Benz G550 4×4, nicknamed the White Beast, is a powerhouse constructed for conquering robust terrains in fashion.

Consolation and extravagance are additionally on the menu for Logan.

The Mercedes Maverick Sprinter Van, custom-made for prolonged journeys, offers an expensive journey expertise on wheels.

There are additionally rumors of a blacked-out Rolls-Royce Cullinan gracing his assortment, although affirmation on his possession stays unclear.

When it comes to pure velocity and adrenaline rush, Logan reportedly has a style for Italian exotics.

A Lamborghini Huracán, probably the Performante mannequin, is alleged to be a part of his assortment.

These smooth machines are identified for his or her distinctive efficiency and dealing with capabilities.

There have additionally been whispers of a Bugatti Veyron, a pinnacle of automotive engineering with a hefty price ticket, nevertheless it’s unsure if that is really one in all his prized possessions.

Actual property

In California, Logan owned a spacious home in Encino, Los Angeles, nicknamed the Maverick Home.

This residence boasted options like a pool, moist bar, wine cellar and a big kitchen.

He additionally ventured into the desert, buying a ranch-style home with a foremost home, visitor home and outhouse within the San Jacinto mountains.

Apparently, this property is alleged to have been the middle for Timothy Leary’s Brotherhood of Everlasting Love within the Sixties.

Trying past California, Logan and his brother Jake reportedly made a grand buy in 2021; an enormous beachfront mansion in Puerto Rico, estimated to be price a staggering $16 million.

There’s even a YouTube video providing a glimpse into the luxurious options of this property.

Vine profession

Logan’s rise to fame started on the now-defunct video-sharing platform Vine.

In 2013, he began creating comedic skits on the app, which allowed customers to share quick, six-second video loops.

Logan’s goofy antics and over-the-top humor resonated with audiences, and he rapidly amassed a big following.

By 2015, he was thought-about one in all Vine’s most influential figures along with his humorous Vines garnered tens of millions of views and ‘loops,’ propelling him to web stardom.

This success additionally translated into monetary acquire, with Logan’s quick movies producing important promoting income.  

He even leveraged his Vine fame into appearances on exhibits like Regulation & Order: Particular Victims Unit and constructed a devoted fanbase he known as the Logang.

Whereas Logan continued creating Vines, he additionally began a YouTube channel in 2013.

Transition to YouTube

Logan’s rise to fame is deeply tied to YouTube.

He wasn’t precisely a newcomer when he began his channel, having constructed a following on Vine, a now-defunct video sharing platform.

Nevertheless it was on YouTube that he really carved his house. Early on, his content material consisted of vlogs, pranks and challenges, the type of materials that was standard with the platform’s youthful audiences.

Logan’s profession on YouTube wasn’t with out controversy.

In 2017, he uploaded a video from a visit to Japan that included footage of a person who had apparently dedicated suicide within the Aokigahara forest.

The video sparked outrage for its insensitive portrayal of a critical matter.

He issued an apology and took the video down, however the incident left a mark on his status.

Regardless of the controversies, Logan’s YouTube channel continued to develop, reaching tens of tens of millions of subscribers.

Boxing profession

Logan’s foray into boxing started with a bang, although not precisely a victorious one.

It began in 2018 with a really public problem from fellow YouTuber KSI.

The 2 met within the ring for a extremely anticipated novice bout that led to a majority draw.

This battle, regardless of not having a transparent winner, is credited with serving to to ignite a brand new pattern of influencer boxing.

Following the preliminary draw, the rivalry between Logan and KSI continued.

They determined to settle issues as soon as and for all in knowledgeable rematch in 2019.

This time, nevertheless, KSI emerged victorious with a break up determination win.

Whereas Logan’s skilled boxing report may not boast a string of wins, his profession took an attention-grabbing flip in 2023.

He stepped into the ring towards Dillon Danis and secured a win.

This victory seemingly fueled his need to proceed competing, and he even known as out legendary wrestler Rey Mysterio.

The problem was accepted, and their match happened on the WWE Crown Jewel occasion in November 2023.

In a controversial flip of occasions, Logan emerged victorious after utilizing brass knuckles, profitable his first WWE championship title – the USA Championship.

Whereas Logan’s boxing profession within the conventional sense is perhaps quick with a report of 1 win, 1 loss and a pair of attracts, his influencer boxing matches and his current success within the WWE have actually made him a noteworthy determine within the fight leisure world.

Japan suicide forest controversy

In 2017, Logan sparked a significant controversy with a video shot in Japan’s Aokigahara forest.

Aokigahara is called a “suicide forest” due to the tragically excessive variety of suicides that happen there.

Logan’s video documented his go to to the forest, and in a stunning flip, confirmed him encountering a deceased one that had apparently died by suicide.

The video triggered instant outrage.

Viewers have been horrified that Paul would movie such a delicate topic, with many accusing him of being disrespectful to the useless and making gentle of suicide.

The video additionally confirmed Logan and his associates showing to chuckle and joke round after the invention.

This lack of seriousness additional fueled the criticism.

The fallout was important with Logan going through widespread condemnation on-line, with many calling for YouTube to take motion towards his channel.

A number of sponsors and collaborators distanced themselves from him.

Dwayne ‘The Rock’ Johnson, who had beforehand labored with Logan, reportedly requested that each one images and movies of them collectively be eliminated.

YouTube in the end eliminated the video and issued a short lived demonetization of Logan’s channel.

Within the aftermath, Logan issued an apology, expressing regret for his actions.

The incident stays a stain on his profession, highlighting the significance of sensitivity and respect when coping with critical matters.

Philanthropic efforts

Logan has change into identified for his philanthropic efforts alongside his web fame.

It’s vital to observe this philanthropic work got here after a controversial incident that tarnished his picture.

In 2017, he confronted backlash for filming a physique in Japan’s Aokigahara forest, a identified suicide website.

Following the controversy, Logan pledged to donate $1 million to suicide prevention charities.

He began with a $250,000 donation to the Nationwide Suicide Prevention Lifeline.

This donation helped the group reply calls from individuals in want.

Logan’s philanthropy extends past suicide prevention.

He has additionally donated to organizations just like the American Purple Cross, the Make-A-Want Basis and the Humane Society.

These donations present a broader dedication to giving again.

Whereas some criticize the timing of his charitable efforts, there’s no denying the constructive influence they’ve had on numerous causes.

Private life

Logan is at the moment engaged to Danish supermodel Nina Agdal.

They began relationship in mid-2022 and went public with their relationship on Instagram in December of that yr.

The pair introduced their engagement in July 2023, simply two months after celebrating their first anniversary collectively.

Agdal is a widely known mannequin who has appeared in campaigns for main manufacturers like Sports activities Illustrated and has practically two million followers on Instagram.

The couple has been seen collectively at numerous occasions and regularly put up about one another on social media.