Marvel needs to bring Loki’s ‘TVA Experience’ to fans in the USA

Loki’s ‘TVA Experience’ in London has wowed fans of the series, with viewers elsewhere begging Disney and Marvel to bring the event stateside.

A brand new fan event for the Loki TV series has gone down a treat with Variants and viewers alike, but the ‘TVA Experience’ sadly won’t be coming to the United States anytime soon.

Tom Hiddleston as Loki and Owen Wilson as Mobius argue in the TVA headquarters
© Marvel Studios | Disney+ | Gareth Gatrell

Loki ‘TVA Experience’ wows fans, but frustrates those internationally

On Saturday, October 7, fans of the Loki TV series in London were treated to a brand new in-person event called the ‘TVA Experience’, offering viewers a unique journey through the organization known as the Time Variance Authority.

Tickets were free but the number of entries was limited due to the capacity of the OXO2 at the Oxo Tower: According to details provided by Disney, the entire experience lasted approximately 45 minutes.

Arriving at the TVA Experience, fans were met by the TVA receptionist and other employees who asked various questions pertaining to whether or not they had a soul.

Tour guides, in costume and character, then took Loki fans through the insides of the TVA, which included a breakdown of OB’s repair department – as seen in season 2 episode 1.

A high point was the inclusion of a ‘captured Variant’ who gave a performance about his life both before the TVA captured him and what he has experienced since almost creating a Nexus Event.

According to a report from Bleeding Cool, this Variant claimed to be from Pudding Lane in 1666, the location of the Great Fire of London.

Allegedly, he was captured by the TVA after trying to extinguish the fire in its early stages (which would have triggered a Nexus Event), but later lived through the First World War, and even met Elvis – hinting that he later became an Agent working for the TVA.

After the character performance, fans of the Loki TV series got a chance to see some of the official props and costumes that were used in the show, before being treated to some Key Lime Pie in the cafeteria.

The TVA Experience was sadly a one-day-only event and it does not appear that the TVA Experience will return for another set of tours – unfortunately, there is no indication that either Marvel or Disney will bring the experience to the United States or elsewhere.

This will be a bitter pill to swallow for Loki fans outside of the UK who will be desperate for an in-person event celebrating the series’ success, especially considering that the event was free to enjoy.

Both Marvel and Disney certainly upped the quality of the marketing campaign for Loki season 2, likely in response to many of the actors not being able to promote the show due to strike guidelines.

Outsourcing in-person marketing for a series such as Loki is an excellent way to elevate a promotional campaign on a budget; not that either Marvel or Disney need to watch their purse strings.

Considering the success that the TVA Experience in London this past weekend, it’s a shame that other similar events haven’t been organized in locations in the United States – fingers crossed that more in-person, free-entry events and experiences arrive on the Sacred Timeline soon.

Loki season 2 is airing new episodes on Disney Plus.

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