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Oscar Mayer welcomes back Wienermobile 4 months after rebrand: ‘We missed this BUNderful icon’

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This name change frankly didn’t cut the mustard.

American meat maker Oscar Mayer reversed course this week and welcomed back the world-famous Wienermobile four months after it pushed a new fleet of Frankmobiles on its hot dog-eating customers.

The company announced it was falling back on the original name in a series of Instagram posts after employees admitted they missed the iconic Wienermobile, which debuted in 1936.

“It’s been a frank-tastic summer! But like you, we missed this BUNderful icon,” the company wrote in one post. “Help us welcome back the Wiener mobile!”

The goal of the Frankmobile was to pay homage to its new 100% beef franks, the company said in May when it announced the change.

“And our time with the Frankmobile was franking righteous,” a Hotdogger — the name of those who drive the infamous vehicle the vehicle to promotional events — said in an Instagram video.


Oscar Mayer announced it was getting rid of the Frankmobile name in a series of Instagram posts after employees expressed they miss the iconic Wienermobile.
AP IMAGES

Fans were elated about the name change and expressed they were happy the Frankmobile name was gone.
Fans were elated about the name change and expressed they were happy the Frankmobile name was gone.
AP

“But like many of you we missed our American icon,” another Hotdogger exclaimed. “So we brought it back.”

The return was met with praise from fans.

“Thank goodness because changing the iconic Wienermobile to something ludicrous as the Frankmobile was just simply ridiculous!” one Instagrammer wrote.


Fans were elated abou the name change and expressed they were happy the Frankmobile name was gone.
Oscar Mayor said the Frankmobile name was to pay homage to its new 100% beef franks.

“It’s the right thing to do, please don’t lose your mind again,” another wrote with a clapping emoji.

“I hope in like 30 years there’s a big debate over whether the name change ever happened or if it was some kind of mass hallucination,” another said.

Oscar Mayer was based in Madison, Wisconsin, for almost 100 years before it moved to Chicago in 2015.

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